If the face of that brand goes away, can it still be sustained? That's questionable, probably not, right? So understand as you're building a business, you also have to start looking at it, whether it's a product, manufacturing or service. Is this going to be sellable? If I don't want to sell it, what's my plan? Do I have someone in line to to secede me? And if they don't, then what do I do? My theory is always this, build businesses so that you can sell ideally. But if you can't sell it, then they better at least be a very high profiting business.