
Managing Social Media Analytics
What Gets Measured
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Do You Have a Data Team?
John Defterios: I am very fortunate to work for a company that has a data team that does all that for me. We have monthly meetings where the data team shows us so it's the social team and we can talk it out, he says. "It is incredibly valuable because that team understands data in a way that I feel like I understand it well"
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