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#194 – Entering a Market with No Domain Expertise with Kevin Lee of immi

Indie Hackers

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How to Market a Mattress?

In the early days, ramin bought into its marketing strategy by putting up fake landing pages and seeing if anybody will buy a mattress on line beforehand. After we did this demand testing, it was like two people responded to our adverts. We then started funnelling people from these atests into a private facebook beta community. And we ended growing that beta community around 38 hundred people. It also built an emelis around 35 thousand people prior to lunch. N, i'm all about building in public. I think it's so important. But you still have to do what is still kind of the hard part, which is market this product and buteit, and like, get customers

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