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Bacardi vs Pernod Ricard | Does Cuba Still Love Havana Club? | 7

Business Wars

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Intro

This chapter explores the intense rivalry between Bacardi and Pernod Ricard over the Havana Club trademark, emphasizing its significance to Cuban identity and culture. It delves into the legal complexities and geopolitical factors shaping the future of Havana Club in the American market, featuring insights from a guest expert in Cuban history.

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