Developing a Supercol on Istigram

Mn: Usually we have an idea of something we want to make. For example, for years, we've been trying to make the perfect comfy work pan. But a few years ago, we did a survey with our customers and just asked them what they like. I think there's value in having both that kind of qualitative, a verbatim stuff from people, but then turning that into an actual quantitative survey. It's the best bet when it comes to product development.