Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

July Winners and Losers -- Jordan Koene & A Party Crasher

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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What's Going on in the Serp?

Soya: Gogle has done in this past month is reshaped the way that the serp real estate is utilized. U to and utu has seen a dramatic fall in terms of its presence in the serp, because gogles just d prioritized video within the serp. Hotel booking dot com have been systematically dropping over the last 12 months or so as far as overall performance goes. And then on this one, it's like literally a mirror of booking dot com dropping, hotels dot com increasing.

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