How Do You Build Your Competitive Collateral?

Adam is joined by Chris Janiszewski, Director of Market Intelligence @ UiPath, and Lisa Kalner Williams, Product Marketing Manager @ Agorapulse, to share the steps they took to shift their competitive enablement program from reactive to proactive.

In the episode, we talked about how to map and prioritize your competitive landscape, what strategies Chris used to enable his reps to handle a competitor drastically cutting their prices, how Lisa learned that customer success teams were dying for competitive intelligence and how she supported them. Plus, both shared their best tactics for creating content that sales will actually use to win a deal.

Host: Adam McQueen
Production: Grayson Ottenbreit

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