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381 Chicken Cock Whiskey & The King: Matti Anttila on the Art of Brand Revival and Celebrity Partnerships

Christopher Lochhead Follow Your Different™

CHAPTER

Shifts in the Spirits Market

This chapter explores the evolving landscape of the alcohol industry, particularly the changing consumption habits post-COVID among younger consumers. It discusses the rise of premium products amidst declining overall consumption, the role of celebrity endorsements, and the significance of brand integrity. Personal anecdotes and historical context enrich the dialogue around branding, identity, and the intriguing journey of Chicken Cock Whiskey.

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