788: Roger Martin Shares How to Make Better Strategic Choices By Rethinking Your Models
How to Be Awesome at Your Job
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Tide Detergents
The subconscious loves comfort and familiarity more than, more than anything, iht. So what you want to make sure that you're not messing with is habit. And so one thing that companies can't help doing is refreshing and re designing. colors and shapes are really important visual cues. It's actually an unconscious, a driver.
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