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13. ABM: its origins, its future | ITSMA
Let’s talk ABM
ABN and the C-C-C Suite
Bev: ABN principles are influencing the way we communicate with customers and prospects now. She says key thing is work out spend the time on research you know what is the right ABN for you. Bev's advice to any company looking to start with ABN? Work out what the right strategy is for you and what you want to achieve from it, then everything else will flow from there great advice Bev.
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