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‘Real-Time Creativity,’ With Brandtech CEO David Jones

AdExchanger

CHAPTER

The AI Revolution in Media Buying: Optimizing Processes and Evolving Roles

This chapter explores the significant changes AI brings to media buying, highlighting Jellyfish's new AI-powered platform that automates intricate tasks. It also addresses concerns about job displacement, suggesting the ad industry will evolve rather than diminish as technology advances.

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