76. Co-creation + user generated products w/ Aleksija Vujicic
On The Other Side
00:00
The Importance of Community Feedback
I think that it's really all about, I think people take like co-creation to this weird level and they're like, well, if you just like handed over at your consumers, who knows what you're going to get in return. You are actually still in control of which ideas you take and which ideas you don't. And by the way, Toby would definitely agree with you. Like yeah, called skag and were farming is not maybe the best word. We can look at farming in a positive way. It's just about rewarding for the ideas that you do take. They are consistently and creators. People want to engage with their favorite brands.
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