78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray
GTM Live
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Sales Reps Are So Protective of Their Cander
Ike: A lot of marketers have handed off all these bad leads to sales raps. When i built this demand function in two thousand 16, yes, there were four s t rs but if i was having good, high intent leads, i wanted them to go to account executives. The vice president of sales was the biggest impact to me being successful during that process. He knew that the leads that i was sending were in a close at somewhere between three and ten times better than the ones they were generating themselves.
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