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EP 171 - Google Product Lead on Informed Go-To-Market Strategy at 2022 Product Awards

Product Talk

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Sales Strategy and Communication Approach - The Sales of Marketing Approach

Once you've built out, ok, we have our testing done, experimenting, we've got our pricing, then the next natural component is the roll out. And i'll talk about the other two supervire somewhat together. There's an external roll out, and then the's an rnal roll out, which is a stale strategy an coms p ms. So both of these super powers and the ability of p ms to communicate and build those relationships with your sales team are important.

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