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The Art Of Pricing Irresistible Consulting Offers With Casey Brown: Podcast #287

Consulting Success Podcast

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The Importance of Pricing and Sales

Pricing and sales are hand in glove. We had to constantly be selling to feed the overhead machine. At a certain point, it just got a little bit less fun. And so rather than struggle along with that for X more years, it's like, let's I'm a big believer in this is in sales and in everything else, fail fast. If you're going to find out something doesn't work, don't be embarrassed to say it doesn't work and pivot quickly because now we're already unwound.

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