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How to Connect With the Audience in TV
TV is a visual medium. It would behoove us to think about them in a way that doesn't continue what we've done for decades, where we're broadcasting via radio or broadcasting via television and it's a one-way street. We need to utilize digital media for all of its capabilities. Linear TV is in decline. That's systemic, it's not going to change. Still throws off a lot of money. CNN was doing a billion dollars a year in profit, pre-licked; even with the screw-ups there, it's still going to throw up hundreds of millions of dollars. What can they do with that money today to create a new lifeline? I