2min chapter

Branding Matters cover image

How To Create a Brand Identity That Stands Out - G'Day Frank

Branding Matters

CHAPTER

Zigging and Zagging: Distinctive Branding Strategies

This chapter delves into the significance of distinctive branding through unconventional colors and strategies, particularly in traditional industries. It also introduces the 'thumb test' for brand recognition, emphasizing the importance of unique brand traits that foster emotional connections with audiences.

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