Voodoo’s Secret Sauce with Gabriel Rivaud, VP Gaming
Deconstructor of Fun
00:00
Exploring Ad Monetization and Transition to In-App Purchases in Games
Exploring the effects of IDFA duplication on ad earnings, emphasizing the trade-off between increasing ad frequency for higher LTV and combatting CPI versus potential declines in user engagement. Additionally, it touches on the transition from ad monetization to in-app purchases in hyper casual games in the past few years.
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