This is Gavin Newsom cover image

And, This is A Republican Without A Country with Frank Luntz

This is Gavin Newsom

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The Impact of Social Media on Political Messaging

This chapter explores how political communication, especially on social media, shapes voter perceptions, focusing on figures like Donald Trump and Kamala Harris. It critiques their messaging styles and emphasizes the need for clear, positive narratives in electoral strategies. The discussion highlights the significance of authenticity and connection with the electorate in a rapidly changing political landscape.

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