#252 How To Drive Inbound Without Gated Content - Tara Robertson
Breaking B2B - B2B Marketing & Demand Generation Podcast
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The Importance of Inbound Mark Sales Teams
The new strategy that a lot of companies like chili piper is using is we have that team purely focused on outbound but they're focusing on accounts that we know are qualified. They're spending their time on social on different platforms engaging with those leads directly and kind of building up that relationship versus basically being admin coordinators for the team and kind of booking those meetings for them. Yeah, yeah, I want to talk about that a little bit more in a sec. But we've talked about that getting content isn't necessarily the way,. Then what is the right way what should be to beCompanies consider as opposed to investing in kind of paid and heavily gated content whether that's driving people
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