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13min chapter
LVMH
Acquired
The Power of Luxury Brands
This chapter explores the analysis section of the podcast episode, discussing the power of luxury brands in achieving higher profits compared to competitors. It delves into the concept of scale economies at the holding company level, the significance of global product launches and instant visibility, and the advantage of having higher investment and financial firepower. The chapter also explores the use of celebrities in luxury advertising and the recognition of luxury conglomerates in the broader world.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode