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181: Taking the Work out of Networking

Everyday MBA

00:00

Cold Calling

I want to ask you about cold calling. How do i go about doing that in a way that's authentic, that will be attractivednd not come off as insincere? Right? I'm glad you mentioned that, because, you know, ligton was kind of designed for this kind of thing,. But there is, as with everything else, kind of a better way or a worse way to do it. So to me, i would say, context is everything.

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