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Using Humor in Your Marketing With Frank Kern (1 of 2)

Dan Kennedy's Magnetic Marketing Podcast

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The Use of Humour in Marketing

i think i learn it from listening to some of dam stuff that was recorded back in 19 11, or something about direct mail. You want to write like yere you're at a bar talking about stuff overr some beers, and thus that's how it comes out. Some i don't think it's as easy as just gongt okai, wouln it be funny. Now, i think you actually have to sort of be a funny person. And to be a funny people, i think it's necessary to see funny stuff and everything around you. I think the use of humour would be very, very difficult to stake.

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