3min chapter

eCommerce Fuel cover image

Is LinkedIn an Underrated Marketing Gem?

eCommerce Fuel

CHAPTER

LinkedIn and My Mistakes About It

Andrew Keen: LinkedIn has become my drug of choice, not because it's better than Twitter but just because that's the platform that gives me the audience. In 2013, they launched a news feed and that was the beginning of where it actually started to become a little bit more of a social network. It wasn't just a Rolodex where you keep all your business cards and post your resume. Now people are actually having conversations. Facebook had so many people who were willing to post that they ended up with too much stuff in the feed. This is back in 2013 and it still continues today, became the easiest network in the world to go viral on. That's why I love it

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