187: The Importance of Account Planning
The Predictable Revenue Podcast
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The Five Questions You Should Ask Your Buyers
The first question is what are the priorities over the next six to 24 months? And then secondly, what are the objectives both the financial and qualitative objectives of your buyer? So put yourself in their shoes. What's success for them at the end of the year irrespective of whatever your product is. The insights pieces where you start to get into the numbers and the hard stuff to say, what am I doing? We always encourage everyone to think about it on a product basis.
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