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S2 E20: Oddit Co-Founder Shaun Brandt

Ecom Gold

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The Importance of CRO in Shopify

Shopify's approach to CRO is what we call brand for CRO. We audit navigations, just like your entire navigation and the conversion point in navigation is did they open it and then get somewhere that they were intended to go. So, I think there's a ton of little, you know, micro analysis within that. But from our standpoint, it's much more focused on long-term conversion.

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