Fooled by spectrum (E)
Akimbo: A Podcast from Seth Godin
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The Impact of Spectrum Scarcity on Media and Culture
This chapter explores how the scarcity of spectrum shaped the media landscape, leading to the rise of networks and changes in consumer preferences. It discusses the shift from hyperlocal to nationwide or even worldwide culture and the impact of digital technology on channel availability. The chapter also examines the evolution of distribution and the shift from mass appeal to niche audiences.
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