How to Make Your Business More Unique

If you're a plumber, you have to look at other things in your life that maybe you could combine with plumbing. You can do that by bringing in other interests or passions that you have and combining them with the main product or service. And then you make it kind of special. Another thing you do is you target a very specific group of people. This is another way to make your business more unique, more special. No business can serve everybody well.