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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74
Matt Kelly | The Midnight Pod
How to Scale a Physical Product Business
I've always been a believer of trying to create something functional product versus just a nice to have product. That's why I've stayed away from match as a business. His match is just not a product. It's super fans will buy. There's no repeat pages. You can make some money in it, but it's just, there's no like, yeah, you do like Nelk's match. Of course, you make lots of money, but yeah, other people just won't. We did a resistant brand. I was sold hundreds of thousands of units of that and it's a massive success. And now what we do, we have many active wear brands, supplement
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