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Why Good Digital Product Managers Are Often ‘Wrong’ (and Why That’s OK)

The Frictionless Experience

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Navigating Online Order Frustrations

This chapter recounts a speaker's frustrating experience with a series of canceled online orders, highlighting the impact of the sunk cost fallacy on consumer decision-making. It explores the challenges faced by product managers in understanding user behavior and the critical need for effective data analysis to enhance the digital product experience.

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