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6min chapter
Encore - Tightwads and spendthrifts: How emotions drive our shopping behavior, with Scott Rick, PhD
Speaking of Psychology
Understanding Spending Habits: Tightwads vs Spendthrifts
This chapter delves into the contrasting emotional responses of tightwads and spendthrifts towards spending money, influenced by the 'pain of paying'. It highlights the psychological profiles, the majority of consumers who are neutral, and how various factors like personality traits and educational backgrounds shape these spending behaviors.
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