I think when people push web through your NFTs or relatives or crypto, one of the strong cases that they're usually pushing out is like, oh, the user can kind of take back their identity. But I think you're making a good point that when it's not all or not thinking if you push so far, you're going to keep 200,000 people and not get to millions anyway. It goes back to just human nature, really. We're super cyclical. we go through if you look at TV, cable, streaming, Netflix is putting ads and giving you a choice whether you want to pay less to get ads. We see that with technology, obviously, technology

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