Peter: I worked on the design that you redesigned that that Tropicana went back to so there's this sort of incredible symmetry to this right now okay. What happened with Tropicana? Peter: This might end up becoming the most famous podcast ever in the history of marketing if I answer this not only truthfully but accurately well if you change your mind and you want to take it out we certainly can know. We got a lot of work from Pepsi in fact we got every brand Mountain Dew and I think the only thing we didn't do was so we I'm going to try to give you a very simple narrative about my time at ad agency Ogilvy & Mather
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.