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Content Marketing with Real Personality; Perfect Albums Vol. 2; and a Game Called “Bag of Dicks”

The Legal Toolkit

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You Hit a Ceiling if You Don't Do Paid Advertising

Most of the most important things that you do are not measurable. Your job is to createnverse, not to bloody track everything and optimize everything. Just do your work out loud. People will find you great. Everybody who owns a law firm is not an anch prener. You hit a ceiling if you don't do paid advertising. There's just enough virality for some people to pay for exposure. But at some point you're going to need to start growing like an adult. I think we'll have a good sense of distribution on this show if we start seeing lawyers dressed in chicken suits or representing peo til,. Our wars thas re figures, ye, in this world.

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