4min chapter

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We Have a New CPG Guy! + 2022 Retrospective

The CPG Guys

CHAPTER

2022 Retrospective on Retail Media

This episode is a 2022 retrospective as Brian and I host. A lot of turbulence across the board because there was a swing in COVID to what I would call e-commerce. Retail media has become a powerful media force and engine. AI has become more and more real. He saw changes in pure play, not running the race as fast as it traditionally has in the e-commerce world.

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