There's a lot of evidence at Pucker. We've been working on a project to encourage people to increase their spice intake simply to improve their diet. And there's evidence of improving metabolic health, the stepping stone to the conversion of carbs and to fat. So if you want weight loss, we want to reverse that process. If we can nudge the metabolism so that it's burning up better and not laying down fat and not putting on weight then that is the clue.

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