S3 E18 - Unpacking Organic Growth Strategy | Will Aitken @ Lavender
Stacking Growth | The B2B Marketing Podcast
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How to Be a Successful Content Creator
Will Clary is the co-founder and CEO of Lavender, a social media platform for sellers. He says he was originally hired to work on sales feed but couldn't resist creating his own content. The company now has more than 70,000 followers on LinkedIn as well as its own content hub where it's all created from scratch. "We're creating kind of like a lot of other things that we've been having the Netflix," said Clary. 'I just think about what would I want if I was a seller'
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