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#65: The best of monthly giving

The Build Good Fundraising Podcast

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The Negative Impact of Telemarketing on Monthly Givers

In Canada, in the States, people do this differently because it's so cheap to mail in the States. They often include them and then they can still not some money. If we lose one person, who would be a $20 month donor, who could potentially give for 20 years what cost is that to us? We know there's more of a negative impact that's never measured because telemarketing companies obviously don't measure this.

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