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Calendarig
Frida Ghitis: I think calendarig is really interesting, because there's a built in moat for any new business. If you can swim across the moat and build a business, then to some extent, you're safe. But it's so easy to just drown in the middle of the moat with all the complexity of time zones and recurrence rules,. And it's just a nightmare of minutia that just drags you down by the heels. You spent five years of your life working on fantastical calendars - are you familiar with them? She says she has made "some pretty fantastic, slash horrible decisions" about her first start up.