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Shop Talk: Will the Future of the Customer Data Platform Include a Shared Logic Layer?

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Is There a Future for Data Warehouses?

I think we'll see a lot of the logic around like acting on the data. Move further down in the stack. Marketing needs to go. Drive more page views create more leads or whatever right customer success needs to, you know, whatever upgrade accounts mitigate tickets bubble block product adoption etc etc. But even still you have a ton of logic that lives in these downstream tools. Yep. So for marketing you say like if these certain conditions are met then like a status changes which is actually a pretty big deal and also kind of an user trait but it's not rocket science. You can almost think about it as sort of flattening the bell curve a little bit in terms of like the things that

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