Can a New CEO Fix Boeing?
Motley Fool Money
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Engaging Gen Z: Innovative Strategies in Beauty Marketing
This chapter examines how a cosmetics brand successfully tailors its marketing strategies to engage Gen Z on platforms like TikTok and Roblox. It discusses the brand's growth initiatives aimed at attracting millennials and Gen X, highlighting a significant increase in brand awareness. The narrative reveals how community feedback and a focus on key product franchises have fostered brand loyalty and accessibility in the competitive beauty industry.
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