5min chapter

Gastropod cover image

The Milk of Life

Gastropod

CHAPTER

Is There a Code of Marketing of Bress Milk Substitutes?

Nesley scandal sparked a global boycot of nesle and in 19 78, there was a senate hearing on the marketing of formula in developing countries. The world health assembly adopted an international code of marketing to protect against unethical marketing - which has been enormously successful. Veronica mac is a professor at hongkong university, and she wrote a book called milk craze, body science and hope in china. She told us that there's a variety of reasons why it's been so unusual for hong kong women to breast feed but part of it is cultural expectations. Hong kong mothers are under all kinds of social pressure to get right back to their prebirth working woman.

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