Unbundling the App

The idea of unbundling the app is really interesting to me. It's much easier to create a piece of software if it fits cleanly into a box. But here when it cuts across those layers, recombines them in a new way. And that's part of what makes it exciting, but also makes it very hard to go from this, let's say, idea space slash hypothetical embodied in a prototype to something that's in the real world.