Exploring Vertical Integration in Mobile Advertising and Google's Legal Challenges

Ari Paparo has done it all in digital advertising—from DoubleClick and Google to founding Beeswax and covering the DOJ antitrust trial as an independent analyst.

In this conversation with Capitol Forum Executive Editor Teddy Downey, Ari shares his insider take on:

📌 Google’s ad tech dominance

📌 Why publishers lost control

📌 What the DOJ’s remedies get wrong

📌 The real reason Google is fighting so hard

📌 How ad markets could be reformed—and who might fill the vacuum

Ari walks us through the industry's tangled history and what it would take to create a truly open digital ad market.