Someone at every company needs to own n your brand touch points. Especially in a start up, which necessarily so focused on performance marketing and not brand. If no one owns this activity, it will never get done. And the positive side of this is that everything that i just mentioned is not a daily task. But it is so important to get in the habit of auditing and optimizing your brand experience with your customers.
Today I discuss the importance of being "on brand" in all the little touch-points your business has with its customers.
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