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SingleGrain’s Eric Siu on Growth Hacking in the Era of Product Led SaaS

BUILD with Blake Bartlett

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Growth Marketing - Are You a Mediate Company?

Ericson: I'm definitely noticing a common theme here of developing content as your foundation. But then always thinking about how you can amplify your reach by repurposing it and using it across channels. So i think we'regoin tos tart to see more and more of that. You know, more more, more people are talking about voice search. And i think it's still pretty nacent right now, butits it's getting, you know, bigger and bigger.

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