The Founder of Grenade Al Barratt Reveals How to Go From ZERO to £200 MILLION
The Money Podcast
The Evolution of Grenade
Grenade is the best selling chocolate bar in the UK for a product that is. So it sounds more than Mars bars in the UK. Yeah, and grosser and signals and grosser. No one had disrupted chocolate before. We kind of did it by default really. Had we set out to disrupt confectionery, probably wouldn't have worked. And I think the best thing we did with grenade was build up our credibility and our authenticity in fairly specialized channels working with elite athletes.
Are you in the start-up phase and struggling to get your business off of the ground? Rob interviews Alan Barratt founder of Grenade, the UK's largest supplement company, together they discuss the best ways to growing and scaling a successful business whilst balancing a happy and healthy life.
KEY TAKEAWAYS
Ways to have a successful business.
- This is one of the key factors that accelerates the growth and success of a business. Having the right partner in your business is very essential because they will advise you on the ideas you make concerning your business. You also get to make a well-informed decision.
- Share costing. Having partners in a business is advantageous to you also as the investor because you get to share the cost of the capital to invest and you get to share the cost of the losses also. This way, you get to save money.
- Hobby or passion. If your hobby or passion can be grown into a business, this will turn out to be a very successful business because you will not be forced to work on it. After all, it's what you love doing. Having passion as a business is advantageous because you have that drive in you to go to work on your business. After all, it's what you love doing.
- Don’t focus your business on making money but on customer satisfaction. The greatest thing you can do in a business is focusing on making a product that satisfies the need of the customer. When you produce such a product, be sure that money will come your way because people will always want to buy your product and they will even refer someone to go buy your product. Focus on solving a problem that lots of people have.
- Focus on building a trusted brand. This is also a secret to having a successful business, once you develop a brand that everyone likes or trust, the money will always come your way because people always want to buy a product that has a brand that you trust.
- Having the right attitude. The business will grow once you have the right attitude because you remain focused on the ultimate goal of the business and nothing will alter you to change your focus on the goal of the business.
- Having a routine. Having a well-structured routine to run by is essential for people who have a business to run and with this, you will be able to closely monitor and run your business smoothly and you will have a successful business.
- Knowledge and skills. For you to have and run a successful business, you need to have the right knowledge and skills to run that particular business. Always have that hunger to educate yourself more on the business that you have because you will go far in your business with the right skills.
- Learn and understand people.The business will grow and run well when people or team or your employees feel that you are understanding them and treating them the way they want to be treated because they will work for you very well and be loyal to you and your business. Just do what you say you'll do, do it well and do it to the best of your ability.
- Understanding the market. Before you start your business or start producing something, you should know your market very well. You should do researchand know how long the market will last, how much is the demand for that product and how you can make that product to be better so that the market or the demand can increase and last for a lifetime.
- Start working on your business and stop waiting for the perfect time. There's no such thing as the perfect business model. The perfect business model is the one that works for you.
- Create a quality product.People will just pay more for something better.
BEST MOMENTS
- “If you are meaningless to someone, then you'll be meaningless to everyone as well.”
- “The higher the high, the lower the low.”
- “Have five minutes or an hour or a day just to go out and enjoy yourself or have fun with your family after working on your business.”
- “Be happy with what you have because there's always going to be someone out there who's got more.”
- “Be happy with what you’re doing.”
- “It’s better to ask for forgiveness than permission.”
- "If you're fairly a likeable character, you can get away with quite a lot. Personality takes you a long way."
- “If you can learn from other people's mistakes is far better than learning from your own.”
- “If you’re going to work hard, have something to show for it.”
- “You should not regret things you've done unless it is something fundamentally evil.”
- “Personal development is about learning from loads of people with lots of elements of success.”
- “If you know who you are, you never want to be anyone else.”
- "The best thing about having a brand, it is never finished."
- “You just got to be you.”
ABOUT THE GUEST
Alan Barrett is the co-founder and CEO of Grenade and is a disruptive entrepreneur. Alan has built a globally recognised brand over the last 10 years which has helped millions of people reach their health and fitness goals. He has superb partners by the name of Lion Capital and a very talented and dedicated team spread over three continents. He is well on track to achieving our goal of creating the 'Red Bull of Sports Nutrition'.
CONTACT
- https://www.linkedin.com/in/alan-barratt-101b1731?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B%2BTBToj%2BaS%2FqRnKzEcQf%2BQA%3D%3D
- https://twitter.com/ThermoGrenade
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
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