I don't leas a lot of, you know, creativity fors principles thinking and to orgret it. We were kind of doing this consumer ap that was n my lov to cusk, i like a dog shut idea. I remember it's like my claim to fame, as i passed on plaid. And then eventually i said, yes, but a, yes, i now you upwet three arguments and stuff. It really was not surprising, we've pretty much had 65 people before that also tell us it was a really terrible idea. But we nded up going back with it with a slightly different pitch which has come at platets to day.

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