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134 - Marketing in a Downturn: How to Stay Ahead of the Competition, With Robin Daniels

The Marketing Millennials

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Investing in Brand and Storytelling in Marketing

The chapter discusses the importance of investing in brand efforts and community efforts in marketing. It emphasizes the need for courage and conviction to invest in less measurable aspects of marketing, such as brand strategy and storytelling. The chapter concludes by stating that in a downturn, it is crucial to stand out by investing in great storytelling and gaining buy-in from the executive level.

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