
9. How Microsoft won the battle for Call of Duty
The Rest Is Money
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Microsoft's Acquisition of Activision Blizzard and the Gaming Industry
This chapter discusses the acquisition of Activision Blizzard by Microsoft and the significance of this move in the gaming industry. It explores Microsoft's goals of dominating cloud gaming and monetizing the metaverse, as well as the shift towards in-app purchases and microtransactions. The chapter also examines the importance of the gaming development industry in the UK and the challenges it faces in terms of tax revenues and competition for talent.
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